Open to opportunities

Meta Ads
Specialist

Hi, I'm Abizar Egi Mahendra — performance marketer with 4+ years running data-driven campaigns on Meta & Google Ads. Based in Surabaya, Indonesia.

5.6%
Best CTR
Rp165
Lowest CPC
−70%
Report Time
<Rp1K
CPC Target
4+
Yrs Exp.
Get In Touch
089515192171 abizaregi7@gmail.com LinkedIn
What I Do

Core Expertise

Meta Ads sebagai fokus utama, didukung analytics, landing page, dan creative strategy.

← Geser →
🎯
Meta Ads Management

End-to-end strategy, setup, optimization, and daily monitoring across multiple client accounts.

Campaign Setup Audience Targeting Facebook Pixel Budget Optim.
⚡
Google Ads

Search, Display & AI-Powered Performance campaigns. Certified by Google Skillshop.

Search Ads Performance Max AI-Powered Ads
📊
Performance Reporting

Custom templates that reduced reporting time by 70%. Monthly client reports & proposals.

Google Analytics Data Studio KPI Tracking
🏗️
Landing Pages

Conversion-focused pages that lowered cost per LP view to under Rp450.

CRO A/B Testing Tracking
🧠
Data & ML

ML models for Meta ad interest recommendation and KPI prediction.

Python Machine Learning SQL
🎨
Creative Strategy

Ad creative design and content strategy aligned with campaign objectives.

Ad Creative Social Media Content Strategy
Career

Work Experience

4+ years across agency, freelance, and full-time roles in digital advertising.

Digital Strategist
Current
Avond Studio · Contract · Hybrid
Sep 2025 – Present · 7 mos · Surabaya
  • Managed client budgets & end-to-end Meta Ads strategies across multiple accounts.
  • Daily optimization consistently targeting CPC below IDR 1,000.
  • Monthly performance reports & ad proposals for clients and prospects.
Ads Specialist
Current
PXP Ads · Self-employed · Remote
Feb 2025 – Present · 1 yr 2 mos · Surabaya
  • Meta & Google Ads campaigns with CTR up to 5.6% and CPC as low as Rp165.
  • Landing pages reducing cost per view to <Rp450.
  • Facebook Pixel setup and full conversion tracking implementation.
Associate Ad Ops Specialist
Full-time
Zero One Digital · Remote
Jan 2022 – Jan 2025 · 3 yrs 1 mo · Jakarta
  • Executed Meta & Google campaigns per performance marketing strategy.
  • Built reporting templates that saved 70% of reporting time.
  • ML models for Meta ad interest recommendation & KPI prediction.
Data Analyst
Internship
Zero One Digital · Remote
Jul 2021 – Dec 2021 · 6 mos · Jakarta
  • Comprehensive ad & organic performance reporting.
  • Supported Meta & Google Ads campaign operations.
  • Built creative performance tracking systems.
Proven Results

Case Studies

Real campaign results across Meta & TikTok Ads — documented by niche, platform, and objective. Kurs: 1 USD = Rp17.825 (22 Jun 2026)

Freelance · PXP Ads
● Meta Ads Traffic
Interior Design
5 months · US Market
CPC Rp4.635
US avg Rp26.700 — 83% cheaper
CTR 4.91%
Meta avg ~0.9% — 5× above benchmark
Agency · Avond Studio
● Meta Ads Sales
Creative & Branding Agency
6 months
CPL Rp19.400
ID avg Rp30rb–150rb — well below market
● Meta Ads Sales
Travel Agency
3 months
CPL Rp23.400
ID travel avg Rp20rb–80rb — significantly undercut
● Meta Ads Traffic
Organic Supplement
6 months
Cost per Follow Rp1.248
ID Meta avg Rp500–2.000/follow — 90%+ cost efficiency
● Meta Ads Sales
Education
1 month
CPL Rp24.600
ID education avg Rp25rb–80rb — achieved in 1 month
● TikTok Ads Community
Organic Supplement
3 months
Cost per Follow Rp411
ID TikTok avg Rp500–2.000/follow — ~4× below market
Credentials

Certifications

Verified across performance marketing, analytics, and data science.

← Geser →
🎯
AI-Powered Performance Ads
Google Skillshop
Jan 2025
🔍
Google Ads Search
Google Skillshop
Jan 2025
📈
Google Analytics
Google Skillshop
Feb 2025
🌐
Fundamentals of Digital Marketing
Google Skillshop
Feb 2025
📱
Social Media Marketing
HubSpot Academy
Jul 2025
💡
Digital Advertising Certified
HubSpot Academy
Jul 2025
🏷️
Brand Positioning & Branding
MySkill
Feb 2026
🤖
Data Analyst Professional Academy
Digital Talent Scholarship
2021 · 88 Jam
🧬
Machine Learning FGA
Digital Talent Scholarship
2021 · 160 Jam
🐍
Data Visualization with Python
IBM
Jun 2021
📊
Data Analysis Using Python
IBM
May 2021
📋
Microsoft Excel
Camp404
Jun 2021
Education

Academic Background

🎓
S1 Ilmu Ekonomi
UIN Sunan Ampel Surabaya
2017 – 2021 GPA 3.62
Let's Talk

Get In Touch

Open to Digital Marketing Specialist, Marketing Advisor, and Performance Marketing roles.

Ready to collaborate?

Hubungi via WhatsApp untuk respon cepat, atau email untuk inquiry lebih detail.

💬
WhatsApp
089515192171
→
✉️
Email
abizaregi7@gmail.com
→
💼
LinkedIn
abizaregi
→